Whether you’re a writer, somebody who runs their own business, or a little bit of both, understanding the psychology of your audience is essential.
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You need to be able to get in under their skin, see the world as they do, and create something that appeals to their needs and wants. Ultimately, you want to give them the best experience possible.
Unless, however, you understand their psychology, it isn’t straightforward to see things correctly from their perspective.
Here is where the psychology of business can help. When you know the mind of your audience and staff, you can make better decisions and achieve a competitive advantage.
Some of the biggest companies in the world are now experimenting with psychological techniques to make life better for their drivers and customers. It sounds a little scary, but it’s actually very subtle and helpful. Uber, for instance, now “gamifies” its app, making it more engaging for people who use its services. Microsoft, likewise, is using insights from psychology to develop better pay structures for its people, helping them get more control over their finances and future opportunities.
Psychology can change a business in more ways than you think. It’s not just about performance appraisals or training and development, it’s also about changing the entire culture of the organization into something more positive.
If you’re interested in the power of psychology in business, check out the following infographic.
It gives some examples of how people are using psychology in their companies and the many ways in which it can help.
Infographic by USC
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